HelloHealth: putting you back in direct touch with your doctor

Well, I just got my mind blown. I'd heard of this little company – this doctor with a completely radical idea – but until tonight I had no idea how completely upside down inside out different his approach is. Radically trashing the current way of doing business in today's doctor-patient relationship, kicking its ugly butt right down the fire escape and replacing it with what he wanted in the first place: a really good personal relationship.

Mind you: I haven't thought this through at all, to see how it plays out. Like, I don't know how his model would work when someone like me comes down with stage IV kidney cancer. But put that on hold for 20 minutes and listen to what he's talking about.

And thanks to the always richly informative Susannah Fox of the e-Patient Scholars Working Group, who highlighted this guy in her post today on that blog, Doing Our Best to Blow Your Minds. Ya think?