Time for a quick crowdsourcing exercise.
In a few hours Lee Aase of Mayo Clinic (Twitter: @LeeAase) and I will be in a workshop on how public media can help with public health. We'd like your thoughts.
The workshop is at the Paley Center for the Media in Manhattan (they also have a branch in LA), and is funded by a small grant from the Ford Foundation. The issue is to consider, in this time of great pressure for healthcare and significant change as the media world goes digital and social, how public media can help.
Excerpt from the invitation letter (emphasis added):
Research shows that one of the major contributors to health inequities and poor health is insufficient access to health-related information. ...[a panel] concluded that “[i]ntransigent and growing health inequities call for new thinking about the role of public health in creating the conditions in which all people can be healthy.” Among many recommendations, the Panel called for new community partnerships that would increase access to health information and community health-related outreach.
This workshop will look at some critical questions that have far-reaching implications for the health care industry, general public, policymakers, private media, and public media.
- Where does the market fail in reporting on health-related problems and solutions and how can public media fill this gap? [market=normal commercial business processes]
- What role should different public media institutions, including social media and applications, play in health reporting?
- What is the proper role of public media in serving as a platform and clearinghouse for health-related information and data?
- What are public media’s special competencies, potential contributions, in health outreach (informational and other)?
- What structural changes are necessary in terms of technology (e.g., bandwidth), partnerships, funding to enable public media entities to play a more productive role in the dissemination, collection, and creation of health information?
Your thoughts on any of those will be appreciated!